PHILOSOPHY
We wanted to end the ‘sizing compromise’ where parents had to either buy a bike today that would fit their child, but that they would soon grow out of, or bike a bike that was way too big for them that they would grow into.
Weiterlesen
To the casual observer a bicycle is a simple machine, and to all intents and purposes it is. But scratch the surface and a bicycle is a complicated combination engineering, design and science… with a bit of art thrown in...
Weiterlesen
Somewhere along the way it was decided that certain colours had a gender. We see it all the time and while there’s been a shift we see it in the bicycle industry too. You’ll generally see girl’s bikes in pink,...
Weiterlesen
There are so many reasons why riding a bike is great for children... health, fun, leaning news skills and much more.
Weiterlesen